rick-barrera-portrait2
Leadership Expert and Nationally Acclaimed Speaker, Consultant and Author

  • Rick Barrera is a nationally acclaimed speaker, marketing consultant, author, and a faculty member of The Center for Heart Led Leadership’s Heart of Leaders Program. He is known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.
  • His research on the strategies used by breakthrough brands like Apple, American Express, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google and ZipCar will change your thinking about marketing forever.
  • Rick’s trademark Deep Customization, is unparalleled in the speaking industry. His depth of corporate experience, research and education ensures that he will actively engage even the most discriminating audiences.
  • Drawing on extensive research and more than 20 years of in-the-trenches experience, this breakthrough program shows how simplification and alignment enables the building of global brands in record time. Rick offers practical advice you can use to immediately differentiate your products, services and company to be in a category of one.

  • Rick Barrera is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building.  His research on the strategies used by breakthrough brands like Apple, American Express, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google and ZipCar will change your thinking about marketing forever.

    Rick has helped hundreds of companies change their mindsets and re-invent their systems to move away from industry norms into unique positions of value creation for their customers. His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, Harley-Davidson, IBM, Intel, Merrill Lynch and Verizon.

    In his newest bestselling book, “Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences,” (Penguin) Barrera delivers a shortcut to marketplace dominance. He demonstrates how aligning branding, strategy, sales and customer experience can strike a devastating blow to competitors and drive dramatic increases in profitability.

    Drawing on extensive research and more than 20 years of in-the-trenches experience, this breakthrough program shows how simplification and alignment enables the building of global brands in record time. Rick offers practical advice you can use to immediately differentiate your products, services and company to be in a category of one. Overpromise and Overdeliver offers powerful and easy-to-apply lessons for senior managers, supervisors and front line teams.

    Rick’s previous books include Non-Manipulative Selling (Prentice Hall), Collaborative Selling (John Wiley and Sons) and The Dollars and Sense of Exceptional Service Delivery.

    Rick’s trademark Deep Customization, is unparalleled in the speaking industry. His depth of corporate experience, research and education ensures that he will actively engage even the most discriminating audiences.



  • Rick isn’t right for every company or opportunity. He has strong beliefs and opinions. He is a master of his topic and he does his homework on his audience. He’ll ask for background information. He’ll ask to interview key people. Then he may ask to interview more people. Don’t be surprised if he asks to come on site or visit your locations before his talk or consulting assignment. He’ll engage you in co-creating the presentation so there are no surprises about what he’ll say or how he will say it. He will collaborate with your team to ensure an exceptional experience.
    He always tells the truth, even when it might sting a little bit, because he believes you can’t get better without change and the strongest driver of change is clearly seeing the raw truth about the difference between where you are and where you want to go.
    He loves to work with passionate people in companies that want to make a difference in the lives of their customers. He hates “slot filling” or being viewed as entertainment…even though he is very entertaining. He loves to talk about all the drivers of revenue and profit like branding, strategy, marketing, sales, customer experience…but he always represents your customer’s point of view.
    He talks a lot about alignment and momentum. He believes in Heart Led Leadership. He believes that when you take care of your people and your people take care of your customers, success is inevitable. He believes in loving what you do and loving the people you do it with. He believes purposeful work should be engaging, exciting and fun. He teaches because he loves learning and he loves to watch others succeed, knowing that he helped just a little bit. He is passionate about entrepreneurship.
    Rick Barrera is a father of three boys he calls his perfect, angel, genius children that he raised using “The Edna Program.” Their names are Hunter, Dylan and Champ. He is married to an exceptionally beautiful and talented chef named Keely. He loves biking, hiking, skiing, swimming and driving dune buggies with his boys in the desert. He is a foodie.

    So, why choose Rick Barrera?

    Because you feel there is a match between your passions and his. Because you feel his expertise and his style is a fit for your culture or just the shock your team needs to get to the next level. You should choose him because you want to get someplace that only he can take you…or because you believe that he can accelerate your journey. Choose Rick because he is not just another pretty suit, but a consultant with 30 years of experience who will work with you for your entire journey, not just for an hour. Choose Rick because he has substance and depth.
    Or you could choose Rick because he is a really nice, authentic, straight talking guy. You and he will be happy either way.


  • Rick Barrera has a long history of delivering spectacular speeches for global brands and exclusive organizations. Here is what his clients have to say:

    Rick really opened my eyes. He knew more about my business than I did.

    -Jason Schulz, Lexus

    You were rated #1… Rick has presented twice for our association. Both times he hit a home run with timely, relevant content as well as being highly energized. We review 40 to 50 speakers a year to find 3 – 5 speakers. He made the cut easily both times.

    -National Sporting Goods Association

    The way you tailored your OPOD message to our audience was very impressive and right on target!

    -Hallmark Cards

    You took the entire group right to the edge and inspired them to action… they loved you.

    -R. Scott Anderson, Thrifty Car Rental

    In all my years doing this, you were absolutely the very best at knowing your audience. I was so impressed with the time you took to learn about our organization. It was very obvious to our participants that this was not a ‘canned’ presentation, but was designed specifically to meet our needs.

    -President, Incentives & Meeting Management, AMEX Financial Advisors

    We actually had Rick Barrera at an OFDA conference last year. Rick was the last speaker of the event. People actually missed their plane to see his entire presentation. Rick does a great job, engages the audience. The Overpromise/Overdeliver is right on the mark.

    -Jim McGarra, OFDA & NOPA

    Never have I seen a speaker who knows his audience more. Unbelievable… I would recommend Rick in a heartbeat.

    -Brad Tolstedt, Wells Fargo

    When you hire a keynote speaker who is touted as an expert in ‘Over Delivering,’ that raises the bar on expectations of the speaker. Rick Barrera was all that was advertised and thoroughly connected with our group by personalizing his message to an audience of over 2,100 professionals. He helped elevate our conference as the audience was enlightened, entertained, and motivated to excel in the future.

    -Crawford Contractor Connection

    I have sat through dozens of presentations over the past 30 years and Rick was one of the most refreshing and informative presenters I have ever listened to. He gave you a lot of take away to help you improve your business.

    -Paul Harris, Notifier

    You were the hit of the show!! The fact that you seemed to have ‘grown up’ in our business gave you instant credibility – and showed just how much preparation went into your presentation. – President, Avid Medical

    You caused us to stop and think about how we could take our world class brand and ratchet it up to the next level!!!

    -President and Co-founder, RE/MAX Ontario

    Rick takes the complicated world of branding and makes it easy for everyone to understand.

    -Senior Vice President, Tetra Tech

    Rick’s presentation exceeded our expectations. His most valuable point was to work on the purpose of their meeting one year out to ensure that the message/theme has impact at each customer Touchpoint.

    -Amy Castaldi, Convention Industry Council

    …by far the most professional, yet personal, presentation we’ve ever offered our members.

    -STAR System

    I feel like Rick’s become our partner over the years. He’s been studying our company for four years. There’s nobody that I know that works with us on these presentations that has done the preparation that Rick has done. He knows our culture so well. It seems like he’s the one guy who can take the message we’re trying to deliver and tailor it to our audience.

    -Tim Vargo, President and COO, and John Adams, Chairman and CEO, AutoZone

    Rick’s customization of presentation is like nothing I have ever seen before.

    -Manager of Corporate Communications, The Davey Tree Expert Company

    The presentation was lively, professional and right on target when you are examining your key customer relationships. Rick glares the spot light on the difference between how you believe the customer experiences things and how your customer ACTUALLY experiences them. A truly engaging and beneficial experience.

    -InterContinental Hotels Group

    You really exceeded our expectations and WOWed our audience. Thank you for the research you did to make it personal to us and to reinforce the conference message. It made all the difference!

    -Tammra Borrall, Senior Manager for Consultant Programs, Intuit

    Outstanding way of delivering a customized presentation and capturing our Producers!

    -Yvonne Garcia, Senior Business Development Consultant, Signator Financial Network

    Rick was on target, knew his audience and kept them engaged the whole time–especially when he hit on realities that were close to home. It’s a great speaker who can make an audience look at themselves and start the wheels of change spinning, even when the change would be uncomfortable.

    -Sandra Carroll, Manager Travel Communications, AAA

    Rick’s presentation is not a generic one size fits all presentation. He customized the presentation to meet our unique retail model and then worked through our workshops to help us get started forming a positive branding message. Rick brings a passion to improving the customer experience by working through the process providing an outsider’s view that challenges what you think you are saying and what you may really be saying to the customer.

    -Northwest Company International

    Best of Show

    -Bell South

    The preparation you did made all the difference. This was, by far, the best program we have had. Because of the level of customization and specific industry examples you shared, your concepts came alive for our audience!

    -National Precast Concrete Association

    Rick WOWed our Private Client Group and stimulated the management teams in attendance into re-examining their Touchpoints and branding of their companies beyond my wildest dreams. We have never had such a flood of compliments…

    -CEO, Milestone Risk Management & Insurance Services

    Rick definitely exceeded our expectations. He has an excellent stage presence and ability to keep the audience engaged. Rick did an excellent job weaving our sales culture into the overall presentation which made it very meaningful and relevant to the audience.

    -Sales Planning Manager, Sky Financial Group

    Well, he’s right. Let’s Overpromise so that we can raise the bar. And let’s Overdeliver. Because everyone else is just delivering. What we want to do is we want to Overdeliver. So I think his message is one that’s going to resonate throughout this conference.

    -Lupe Fraga, Tejas Office Supply

    Professional, dynamic, informative and inspiring!

    -HNC

    This was our second conference featuring Rick as our opening keynote and again he did not disappoint. Rick’s unique perspective makes a lasting impact.

    -Event Manager, National Association of Professional Employment Organizations

    Your preparation was unparalleled. I had several people ask, ‘How did he know about this or that?’ There was something that struck a chord with every individual in the audience.

    -Wolverine World Wide

    You provided a very ‘Fast and Furious’ way of energizing our team to drive innovation in a commodity based business with low margins.

    -Sodexho USA

    Rick, it was our pleasure to have you part of our meeting and success! You exceeded our expectations!

    -Affiliated Distributors

    Rick got great scores and he was specifically mentioned in the written comments from our business partners. Great presentation!

    -Lenovo Pte Ltd., Beijing, China




Please feel free to call us at 720-353-4307 or fill out the form below.

Full Name: *

Approx # of Attendees:

Company/Organization: *

Audience Description:

Email: *

Theme/Topics of Interest:

Phone: *

Budget Range:

Event City:

Referred By:

Type of Event:

Event Date:

How can we make you look good?